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Welcome to Digital Week

It's time to dive into our exclusive library of 60+ education sessions curated to empower the Dreamers, Doers and Directors in the car wash industry.

Customize your journey by selecting from a wide array of categories. It's up to you to define your role and up to us to provide you with the education we know will help you propel your business forward.

Trending from The Show:

The State of Today’s Car Wash Industry, presented by ICA

Join International Carwash Association CEO Eric Wulf, board chairman/president Marcus Kittrell (Brand Ambassador, Mammoth Holdings) and vendor vice president Tom Hoffman Jr. (CEO, InnovateIT) as they discuss the car wash market in 2024. Beginning with the latest insights from ICA’s consumer and industry research, the presentation will also feature perspectives from leaders in the retail and supplier segments as well as questions from a live audience.

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Finance & Operations

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Trending from The Show:

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Never Lose a Customer Again: Creating Remarkable Experiences in The First 100 Days® to Gain a Customer for Life

Losing customers is the biggest threat facing businesses today - and yet most companies don't even realize it. After making huge investments of time, money, and energy to acquire new customers, most companies see between 20-70% of those customers disappear in less than one hundred days.
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Creating Superfans: How to Turn Your Customers Into Lifelong Advocates

We’re living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty. That’s more than brand and price combined. Everyone has the power to create superfans: loyal, enthusiastic customer advocates.
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Building a Management Training Platform Using a Job Competency Model

Explore the role a job competency model plays in crafting an effective training program. Through a structured approach, delve into LEAD’s car wash manager training model and gain insights into aligning training initiatives with job requirements, addressing skill gaps, and fostering continuous improvement within their organizations.

Education Sessions

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Data is the key to unlocking efficient business growth, and car washes have access to so much data. But for some it can be data overload. Hear from...

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Labor shortages are on the rise. The “Great Resignation” is still in full swing. What makes a successful employee engagement strategy? Many employee...

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Unravel the complexities of industry reports. Discover which reports are most beneficial, learn how to interpret them, and unleash the ability to...

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Despite economic headwinds, the competition for talent remains fierce. Some companies are ill-prepared to handle the challenges of a complex...

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A comprehensive exploration of today’s diverse retail customers. Examine the changing landscape of memberships, loyalty programs, and...

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Come and get your questions answered by current industry leaders. With their expertise, you will obtain key take-aways to immediately implement in...

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With the number of express tunnels flooding the market in recent years, the need for differentiation via interior cleaning and other customer...

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In this session learn about the new powerhouse advantage of multi-site interaction and crossover washing on a national scale. Few have this advantage...

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In this forward-thinking education session, we dive into how evolving customer expectations and the customer journey are being transformed with data....

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After two break-ins targeted car wash cash, Carnation Auto Spa CEO Drew Shepard took all 21 locations cashless. Protecting staff tip earnings was...

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Demand for cleaning large vehicles has never been greater yet the choices remain few and far between, dominated by a single 300-unit manual truck...

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Don’t leave your success to chance! Thriving in the preventative automotive maintenance industry requires understanding the latest regulatory...

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The world has changed for car wash owners as it has for every other business. Today AI is changing the way businesses connect, communicate, get the...

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While the trends, charts, graphs, and predictions about the future of work are interesting, the rhetoric around the future of work is often stuck on...

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Your customers have changed. Expectations have changed. To compete, your business must change, too. In this time of short attention spans and more...

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Losing customers is the biggest threat facing businesses today - and yet most companies don't even realize it. After making huge investments of time,...

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In this 30-minute session, participants will explore the role a job competency model plays in crafting an effective training program. Through a...

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With multiple ways to exit the business, attendees can review several of their options and determine what makes the best sense for the future of...

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Join Ayaaz Jamal and Keyvan Jamshidi from Express Auto Wash to learn how to create happy employees, about the power of empowerment, and finally, the...

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While the membership phenomenon has changed the industry, it’s important to note that the leading brands who are driving the most memberships...

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Join us as we cover essential training, effective motivation, and engagement strategies. Explore industry best practices and workflow management...

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Learn the key accountability structure that drives efficiency and business growth, and how to implement it into your business. This is an essential...

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Join us for an informative session featuring Sonny's Car Wash Factory experts Robert Andre, SVP Equipment Innovation & Customer Experience and Bob...

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The easiest way to create feelings of trust, credibility, and safety about your carwash is through great graphic design. Marketing has undergone a...

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"I'm Jeremy - a relatively new owner-operator in Canada. I have a single site that has 3 self-serve wash bays, a truck bay, and an In Bay Automatic....

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Want to learn how to stand out against competitors and connect your car wash brand to the community? Join this session, and we will share how we...

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During this panel discussion, Carl Howard, President and Chief Operating Officer of Autobell Car Wash; John Lai, President and CEO of Mister Car...

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Join International Carwash Association CEO Eric Wulf, board chairman/president Marcus Kittrell (Brand Ambassador, Mammoth Holdings) and vendor vice...

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Site selection is the single biggest decision you will make as it relates to the success of your car wash. Let Bob Fox of Sonny’s CarWash College...

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Membership plans have revolutionized the car wash industry, but in doing so, we've sometimes overlooked our retail customers. Today's car wash...

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Memberships are a proven win in the express tunnel market. The industry knows the do's and don't's of membership in this segment. But what about the...

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The session sheds light on the benefits of the Carwash 4.0 technological shift, including increased operational efficiency, cost savings, and...

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The employee revolution is here. As workers everywhere quit, retire, or change jobs, do you really understand what leads ordinary people to become...

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With the Presidential election and two active wars, 2024 has the potential to bring a lot of uncertainty to the business operating environment. In...

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The only certainty in retail today is uncertainty. Consumers are cost-cutting, but spending more on luxury than ever. And retailers are diverging...

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As the express car wash industry continues to consolidate, led mostly by private equity firms and larger operators acquiring smaller "mom-and-pop"...

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How do you best finance real estate in M&A given today’s interest rates and cap rates? How do you best finance greenfield development given today’s...

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Patrick Gesuele, Vice President of Brink Results (the training and consulting firm that has successfully installed their UWC program at hundreds of...

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In a growing car wash business, there are a lot of considerations on where to focus and invest your time and money, but the most important is one we...

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In today's ultra-competitive yet highly skeptical market, establishing trust between consumers and businesses is more crucial than ever. "The Trust...

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This presentation delves into the intricate dynamics between interest rate changes and their consequential effects on the M&A market within the...

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We’re living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a...

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Join us for an earnest conversation demystifying the last several years of overactive and overzealous merger and acquisition (M&A) activity within...

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This session delves into the essential aspects of automotive oil, providing a comprehensive understanding of its characteristics and impact on...

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Watch this session for a focused exploration of efficient maintenance scheduling strategies for electric vehicles (EVs). Uncover key insights into...

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QualChem's upcoming education session is designed for self-serve and in-bay automatic (IBA) car wash operators, focusing on the science of mixing...

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Discover strategies to tailor your maintenance services for the booming hybrid vehicle market.

This session is led by Jason Lyon and Michael...

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