Memberships are a proven win in the express tunnel market. The industry knows the do's and don't's of membership in this segment. But what about the automatic and self-service market? How can you use memberships to win in these segments and how is it different in the automatic/self-serve market? Pricing in the express market is known to be 2x the wash price for a single wash. Is this the pricing you should offer on an automatic? How does the processing speed of automatics change the way you approach monthly unlimited washing? What technology can you employ in the automatic market to prevent the overuse of a monthly wash account? This session addresses these questions.
This session is led by Brent McCurdy and brought to you by McClean Solutions, LLC and WCA (Western Carwash Association).
