Membership plans have revolutionized the car wash industry, but in doing so, we've sometimes overlooked our retail customers. Today's car wash challenge is reigniting repeat retail business and elevating the non-member customer experience. Join us in this session to dive into the world of points-based loyalty programs. Discover effective implementation strategies, how to leverage loyalty for retail customer retention, and increase average transaction values. Most importantly, learn how a loyalty program can deepen the customer-brand connection, creating a loyal retail following for your car wash.
This session is led by Dylan von Kleist, VP of Sales & Marketing with AMP Memberships. Von Kleist is recognized throughout the automotive appearance care industry, he has been a thought leader in the world of automotive surface care marketing for B2B and B2C brands for nearly 20 years. In his current role, von Kleist is a driving force of innovation in the car wash industry running marketing and strategy for brands on both the vendor and operator side of the car wash industry.
