The easiest way to create feelings of trust, credibility, and safety about your carwash is through great graphic design. Marketing has undergone a significant transformation — launching us out of the age of print ads and into the age of Google — and now the first step in the customer service journey is shaping public perception and building trust with visual communication. I'd like to work on an exercise to develop a random carwash brand based on the ideas of the people in the room, a little creativity, and a lot of humor. We'll start with a blank page and use a combination of modern tools, and classic design rules, and work together to generate our own carwash brand.
This session is led by Mike and Mel Ohlinger. Mel Ohlinger is the owner and president of OhmCo Carwash Marketing - previously known as Rule of Design, Inc. As branding and marketing specialists for the car wash industry, Mel and her team work with you to make your car wash business easy to find, easy to manage, and unforgettable.
