Patrick Gesuele, Vice President of Brink Results, the training and consulting firm that has successfully installed its UWC program at hundreds of car washes, will review some of the lessons learned. Some of the key areas explored will be: What Are The Critical Behaviors That A Site Manager Needs to Display To Create Results, Understanding What Customers Are Really Looking For In A Car Wash, and Identifying The Characteristics Of High Performing Teams At Car Washes.
