While the membership phenomenon has changed the industry, it’s important to note that the leading brands who are driving the most memberships recognize that membership growth is won in the local community. Community involvement can be an extremely effective way to find top consumers and get them to experience your brand. Top carwash brands are leveraging fundraising as a method to support the community while directly accessing the parent demographic. Fundraising not only gets parents and school supporters onsite but it also helps create community affinity with your brand.
This session is led by Brian Mattingly, the founder and CEO of Welcomemat, a data-driven marketing platform designed for the carwash industry.
