The Education for Everyone Show
Help The Car Wash Show™ attendees get the most out of this moment of opportunity in the industry. Our education program delivers ideas that solve staffing challenges, breathe new life into loyalty programs, polish leadership skills and so much more. Check out our 2024 tracks and topics to see where you can share your expertise.
Find the opportunity that fits your expertise. Submit your speaker application by November 1.
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Talent |
Creating Careers, Not Jobs
Operators can change their thinking about employees’ time with an organization and develop a meaningful career path to attract and retain the best team members.
Culture in a Time of Scalability
Car wash businesses are experiencing unprecedented growth. How can successful operators retain the culture they built as a small organization while they grow across multiple regions or states?
Employee Engagement Strategies
Attendees can discover meaningful ways to engage with their employees, leading to increased retention and a happier workforce.
Employee Performance and Business Metrics
How are owners measuring the ROI of their employees? Aligning their training goals to key business metrics will help uncover opportunities to not only improve the business but enhance their employee training.
Happy Employees, Happy Customers
Companies that prioritize employee well-being create an environment that leads to customer superfans. Review best practices for creating an environment in which employees can thrive.
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Trends |
State of the Tunnel Market
What changes have we seen in this market and how might we expect tunnels (full-serve, flex and express) to evolve in the next five to 10 years?
State of the Self-Serve/In-Bay Market
What changes have we seen in this market and how can we expect self-serves and in-bays to evolve in the next five to 10 years?
M&A Trends
What is happening in the car wash industry from an M&A perspective and where might we expect to see significant changes?
Zoning, Permitting and Development
What are strategies that wash operators can use to receive local approvals, and what information is helpful in those meetings?
Emerging Competition
There are many emerging car wash retailers, including c-stores, hypermarkets and auto dealers. What can wash owners expect and how can they compete?
Strategy Comparisons
The express network, the hub-and-spoke model, the multiprofit center: What is happening with these strategy concepts? What are the advantages and disadvantages of each, and what might make more sense in the future?
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Finance & Operations |
Unlimited Program Growth
The subscription is the heart of the express car wash business. Identify key metrics to help owners drive growth and retention of unlimited customers.
State of the Self-Serve/In-Bay Market
What changes have we seen in this market and how can we expect self-serves and in-bays to evolve in the next five to 10 years?
Scaling a Business for Growth
As a company rapidly expands, what are the key systems and considerations operators need to prioritize and plan for to ensure their companies can grow?
Small Things That Can Make Big Impacts
They say don’t sweat the small stuff, but what are some of the little details wash owners need to pay attention to that can make a big difference in the way customers view a business?
Future-Proofing Your Business
With multiple ways to exit the business, attendees can review several of their options and determine what makes the best sense for the future of their businesses.
Economic Outlook
Review key economic indicators and what they might mean for the car wash industry. What are the metrics wash owners should focus on?
Maintenance Planning
How much of a maintenance plan is based in-house and how much is outsourced? Outline the key metrics for determining when an in-house maintenance team might be required.
Identifying Gaps in Today’s Tech and Equipment
What are the biggest pain points in store operations, and what are some creative ways they can be solved?
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Marketing & Communications |
Brand Power
Attendees can learn how to create an unforgettable brand that will keep customers returning to a wash.
Using Data to Unlock a Site’s Potential
A wash location constantly collects data on its customers and their habits. What can a data story say about growth potential and missed opportunities?
Connecting a Brand to a Community
No matter how many locations a company has, the wash is still part of a local community. This session focuses on some of the best local marketing strategies to connect with potential customers close to home.
Understanding the Customer
Wash owners need to think about a customer’s journey from the time they discover the wash to the time they leave the site. This is where they can unlock the power of a customer journey map and discover how to see their businesses in a new light.
Hunting for the Retail Customer
Have we forgotten about the “top of the funnel” that feeds the subscription base? This session discusses how to attract and retain transactional customers.
Loyalty Programs
These are popular in the c-store world, but all our attention has been on subscriptions. Where do loyalty programs fit into a store’s marketing mix?
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Customer Experience |
Differentiation in a Crowded Market
The express wash has made it hard to distinguish one wash from another. What are ways to create an unforgettable customer experience that sets a wash apart from the competition?
Regaining and Maintaining the Retail Customer
With so much focus on the unlimited wash club customer, we often forget about the importance of the retail customer. This session will focus on how to create a great experience for the less frequent customer to get them to choose the same wash every single time.
Going Cashless
What does it mean to go cashless? How does that affect the customer experience? Real case studies illustrate how the transition to cashless removed friction for customers.
Creating Customer Loyalty
Capturing unlimited wash club members is one thing, but making those members advocates for your business is another. What are ways you can enhance your club membership to ensure your customers never churn?