5/9/2023 - 9:30 - 10:00 AM
A common characteristic of profitable car washes is strong branding. When it comes to your brand, your car wash is more than just a physical location. Your brand also goes beyond logos and websites. Healthy and fit brands are built on a data-centric structure and are agile to shifts and changes. It consists of a mix of digital and traditional marketing strategies. As part of cultivating a customer-centric brand, your car wash's brand value proposition should demonstrate how it is the best solution for your customers, demonstrate how their needs are proactively met, and make it easy for you to track success based on an increase in customer lifetime value and a decrease in attrition.
Max Pulcini is EverWash's Director of Marketing & Communications, where he's worked since August 2017. At EverWash, Max oversees communications strategy, content marketing, press relations, and channel partnerships. A native of South Jersey, and a Philadelphia resident since 2009, Max joined EverWash following a career in journalism, which led to by-lines in Philadelphia-based publications such as Spirit News, Philadelphia City Paper, and Billy Penn, as well as national news outlets like The Daily Beast. A graduate of Temple University's School of Media and Communications (Journalism '13), Max has an affinity for Philadelphia sports teams, gaming, cured meats, and cheeses, despite his lactose intolerance.
