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Engaging the Multigenerational Workforce: How to Attract, Retain, and Engage the Next Generation of Talent

Smiley Poswolsky

5/8/2023 - 8:00 AM & 9:30 AM

According to Grand View Research, the global car wash market was valued at $29.3 billion in 2021 and is expected to reach $38.6 billion by 2030. To support this incredible growth, the car wash industry must attract and retain young talent, and discover what the next generation of leaders (and customers) are looking for when it comes to delivering the best possible employee and customer experience.

In this inspiring presentation, millennial workplace expert Adam Smiley Poswolsky will help you attract and engage the talent of the future by creating an exceptional culture of human connection that drives retention.

He'll breakthrough common stereotypes about Gen-Z and Millennial employees; discuss the differences between what Gen-Z, Millennials, Gen-X, and Baby Boomers want in the workplace, and share case studies for increasing employee and customer engagement across generations. Smiley will share how we can retain top talent and build loyal customers by putting human connection first and building a supportive company culture. Smiley offers proven strategies and practical tools to foster belonging and engagement in the workplace, which will help you build a people-first culture and lead the car wash industry through a period of unprecedented growth.


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