Creating the Future of the Car Wash Business, #NoMatterWhat!

Sterling Hawkins, Author/Investor

Sterling Hawkins

5/8/2023 - 8:00 - 9:00 AM, 9:30 - 10:30 AM

The carwash business is permanently transformed with pandemic fallout, changing consumer expectations and supply chain disruption leaving massive and debilitating uncertainty in its wake. Change has always been inevitable for the industry to contend with, but the sheer scale and accelerating pace of change and technology evolution has become overwhelming for even the most diligent leaders. 

The world of predictable business is dead. Carwash industry leaders now have a defining moment to take stock in their history, legacy and technologies to define new and even surprising ways to fulfill on business essentials and deliver on customers' wants and needs, #NoMatterWhat. And there are 5 mission-critical practices that attendees can grab onto and use, for themselves and their businesses, to create the future of the carwash business and the culture necessary to achieve it, regardless of the circumstances. 

From being raised in his family's supermarket, to multi-billion dollar startup collapse, and coming back to launch, invest in and grow over 50 commerce-related companies, Sterling has very personal experience creating customer value and connection amidst change. Combined with research, psychology, the latest brain science discoveries and transformation work with leadership teams around the world, this unique perspective will forever change how you approach the carwash business and life. You’ll discover through heart-wrenching stories, hilarious anecdotes and compelling data an undeniable truth: that during even the most difficult times, we can all realize the most audacious growth, #NoMatterWhat. 

Sterling Hawkins is out to break the status quo. He believes that we can all unlock incredible potential within ourselves, and he’s on a mission to support people, businesses, and communities to realize that potential regardless of the circumstances.

From a multi-billion dollar startup to collapse and coming back to launch, invest in and grow over 50 companies, Sterling takes that experience to work with C-level teams from some of the largest organizations on the planet and speaks on stages around the world.

Today, Sterling serves as CEO and founder of the Sterling Hawkins Group, a research, training, and development company focused on human and organizational growth. He has been seen in publications like Inc. Magazine, Fast Company, The New York Times, and Forbes.

Based in Colorado, Sterling is a proud uncle of three and a passionate adventurer that can often be found skydiving, climbing mountains, shark diving or even trekking the Sahara. Maybe you’ll even join him for the next adventure and discover the breakthrough results you’re looking for. He’ll have your back, #NoMatterWhat.

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