The car wash business is permanently transformed with pandemic fallout, changing consumer expectations and supply chain disruption leaving massive and debilitating uncertainty in its wake. Change has always been inevitable for the industry to contend with, but the sheer scale and accelerating pace of change and technology evolution has become overwhelming for even the most diligent leaders.
The world of predictable business is dead. Car wash industry leaders now have a defining moment to take stock in their history, legacy and technologies to define new and even surprising ways to fulfill on business essentials and deliver on customers' wants and needs, #NoMatterWhat. And there are 5 mission-critical practices that attendees can grab onto and use, for themselves and their businesses, to create the future of the carwash business and the culture necessary to achieve it, regardless of the circumstances.
From being raised in his family's supermarket, to multi-billion dollar startup collapse, and coming back to launch, invest in and grow over 50 commerce-related companies, Sterling has very personal experience creating customer value and connection amidst change. Combined with research, psychology, the latest brain science discoveries and transformation work with leadership teams around the world, this unique perspective will forever change how you approach the carwash business and life. You’ll discover through heart-wrenching stories, hilarious anecdotes and compelling data an undeniable truth: that during even the most difficult times, we can all realize the most audacious growth, #NoMatterWhat.